Apple audiobooks5/28/2023 ![]() ![]() TV+ Lags Behind Rivals on Content Spend and Subscriber NumbersĮlsewhere, the report highlighted that Apple is still paying significantly less for content than its key rivals. ![]() ![]() But a general audio expansion, including audiobooks, could be both beneficial to Apple (money) and users (staying within the existing Apple ecosystem to get the content). In the first episode of Media+ off 2022, I said how I would like to see Apple create more original podcasts. The content could be built into the existing app and provide direct competition to Amazon-owned Audible. The tie-in between a potential new audiobooks service and the existing Books offering is obvious. Apple Audiobooks Service Might be on The Way It certainly makes sense as at the company looks to attract more subscribers to individual services and the Apple One bundle. Apple may expand its media offering by launching an audiobooks service later this year according to a fascinating report in The Economist. ![]()
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